These photos help customers recognize your business and find their way to you.

• Take pictures from different angles so people can see your business from all sides.
• Make sure your entrance is clear by showing signs, parking spots, or landmarks. People need to understand where they need to go to get what they want.
• Take photos at different times of the day (morning, afternoon, evening) and use the ones that look best.
• Use natural lighting like golden hour (right before sunset) for the best effect.
• Keep the photo straight - a tilted image looks messy. Use the grid on your phone or camera if you find it difficult. If you follow this tip, your pictures look already better than 99% of the photos business owners take.
• Avoid things that block the view like cars, trash cans, or clutter.

These pictures should help customers feel comfortable before they visit.

• Show important areas like seating and checkout counters. People shouldn't be surprised about interior when they visit you. The more familair it looks when they see it the first time, the better they will feel. And the better they feel... you get what I mean.
• Make navigation easy by showing where to go (e.g., front desk or waiting area). If your business is not easy to find, upload pictures of entrances or doors to make it easy to find it.
• Use good lighting - natural light is best, but make sure indoor lighting is even and not too harsh.
• Keep things clean and organized so your business looks inviting. Do I even have to mention that?

Good product photos make people more likely to buy or book services.

• Only use high-quality pictures - blurry or pixelated photos just don’t look good.
• Highlight your best products or services to get attention from potential customers.
• Use good lighting to make colors and details stand out. That's the basics.
• Keep it neat - avoid messy backgrounds that take focus away from the product and can distract customers.
• Update photos regularly to show new items or seasonal products. People will see when the last photo was taken. If it's years ago, they might start to feel uncertain about your business.

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Engaging photos and videos help build trust with customers.

• Include photos and videos of yourself, employees, and customers to make your business feel more personal. People want to do business with other people. It's easy.
• Show smiling faces - people like seeing friendly, welcoming staff. It can increase your conversion rate tremendously. Try it!
• Remove old or bad-quality images to keep your profile looking fresh. It works like a Tinder profile where you only want to show your best face. Treat it like that! This is such a quick hack that can make a huge difference. Usually, business owners are hesitant to remove outdated photos. They think customers need to see how the business has evolved. This is certainly true to some extent, but not on GBP. People want to know up-to-date information and are usually inclined to do business with you now.

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Google has specific rules for image quality.

• Formats: JPG or PNG.
• File size: 10KB to 5MB (too big slows loading, too small loses quality).
• Resolution:
  • Minimum: 720x720 pixels (that's not Google's recommendation)
  • Recommended: 1080x1080 pixels or higher (720p is usually not considered high-quality anymore)
• Aspect ratio: 16:9 (wide images work well).
• Test your uploads - Google updates its rules often. Images look different on different devices. You need to test what works for you. There is no perfect solution unfortunately.

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Videos are a great way to show what makes your business special.

• Keep them short - Google says it allows 30 seconds, but that's not always true. Try different lengths. Usually, shorter videos are better.
• Show different things like behind-the-scenes clips, customer reviews, or product/service demos.
• Make sure they’re high quality:
  • Resolution: At least 720p (higher is better).
  • Max file size: 75MB.
• Hold the camera steady so the video looks professional.
• Use captions since many people watch without sound.

If you follow these tips, your Google Business Profile will look professional and attract more customers! 🚀

• Use the same colors or style in your photos so people can recognize your business easily.​

• Ask happy customers to take a selfie with you. People like real, friendly pictures more than fancy, professional ones.
• Try to include a smiling face in your photos. It makes your business feel warm and welcoming.
• Take pictures or videos of customers using your products or services. Show people what they’ll get if they visit you.
• Keep your entrance and anything customers can see clean. A neat business looks more inviting.